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£125 + VAT

SEARCH ENGINE OPTIMISATION FOR BUSINESS
This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we'll explore SEO and how to drive traffic to your website.
COURSE INFORMATION
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

COURSE OVERVIEW
  1. Introduction to SEO
  2. Link Building
  3. On‐Site SEO
  4. Social Media as part of SEO
  5. Local Search
  6. Pay Per Click (PPC)
* Our CPD approved courses are owned by VideoTile Learning Ltd and are distributed under licence.
Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)

Duration

80 minutes

(Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).